Have you noticed your favourite product shrinking? You're not imagining things

Supermarkets have been put on notice over a practice known as 'shrinkflation', which is a practice that is rife in the industry and is when a product is downsized but the price remains the same or even increases. To combat the tactic - the government is now seeking to strengthen unit pricing codes, making price and volume labels more readable, prominent and comparable, and introduce new penalties for those supermarkets - doing the wrong thing.