A Startup's Handbook To All Things PR - Aakriti Bhargava, Wizikey | BTS E7 | SaaSBoomi Podcast

Aakriti Bhargava is the co-founder of Wizikey, an expert at PR & Communications, and a SaaSBOOMi volunteer. Aakriti has been into PR for 16 years, worked with Naukri.com learning the ropes of PR and has run an agency helping 300+ entrepreneurs, before starting Wizikey, a media intelligence platform.In this episode Arvind Parthiban explores all things PR for a startup with Aakriti. Here are the key take aways.2:55 How PR agencies work?6:13 PR’s impact on Cost of Acquisition & Valuation8:55 Directly reaching out to the media v/s working with a PR agency10:20 The Why now & Who cares factors12:51 Right time to start PR17:40 Breaking down PR : Signalling19:50 Trendjacking20:20 How do you consistently get covered in the press?25:17 PR for Organic Lead generation27:30 Levers of PR31:32 How do you measure PR37:55 How to work with PR agencies the best way?42:22 Biggest peeve in PR42:38 Favourite PR agency43:31 Favourite PR hack43:41 Top 3 media information sources44:10 One advice to startup foundersHappy listening!