41: Gaya Roshan, CEO of Dashboard Earth

To date, the environmental movement has relied on fear and shame to persuade people to change their behavior. The problem is, guilt is not a lasting motivator. What if we used a different approach and incentivized positive action instead? What if people were rewarded for pursuits that benefit the climate AND humanity? --- Support this podcast: https://podcasters.spotify.com/pod/show/reversingclimatechange/support