Conversation with Fanny Damiette, CMO, The Webster

Fanny Damiette dives into the current thinking and practices related to customer-centric, omni-channel fashion marketing. She discusses the need for a more personalized brand experience, based on integrity. Fanny spent 15+ years building her international experience in branding, creative and marketing leadership. She has consulted with start-ups and industry-leading companies. She is known for her ability to optimize her right and left brain thinking to successfully lead and manage top-level creatives, strategists, engineers, data scientists and executives in delivering critical projects Currently, Fanny is the CMO at The Webster, a US-based high luxury retail platform known for its unique identity and very strong brand assortment, where she oversees all creative and digital marketing as well as Brand strategy. Prior to that, Fanny was the VP of Brand and Marketing at NSTO, a New York-based international luxury retailer group known for its distinctive luxury designer brands selection. At NSTO, Fanny was responsible for overseeing both Totokaelo and Need Supply Co. brand experiences and establishing them as major contemporary luxury players on a global scale. Previously, she was Director of Brand and Marketing Strategy at SSENSE, a Canadian-based international luxury retailer known for its distinctive brand identity and unique marketing. At SSENSE, she drove the Brand Strategy and Marketing activities, while also overseeing Customer Insights and Brand Partnerships. Fanny spent 8 years as a Brand Consultant at renowned global design French firm Saguez & Partners, leading large scale initiatives with industry-leading clients such as BNP Paribas, Vinci, Unibail Rodamco, L’Oreal, Yves Rocher, Carrefour. Her lifelong passion for telling inspiring brand stories led her to the IFM (Institut Francais de la Mode) in Paris, known as the top ranking Global Fashion School for business, where she earned a Masters in Global Fashion Management. As a Branding expert, she has been invited to give talks about branding, and to teach Brand & Marketing to aspiring entrepreneurs at her alma mater. Fanny has been a lecturer and a mentor there since 2015. Learn more: LinkedIn | The Webster Hosted by: Christopher Lacy, Assistant Professor, Parsons School of Design Produced by: Joshua Williams, Assistant Professor, Parsons School of Design Executive Producer: Fashion Consort Follow the podcast on Instagram: @RetailRevolutionPodcast Learn more about your ad choices. Visit podcastchoices.com/adchoices