7 | Selling During December: The Most Spenderful Time of the Year

$850 Billion. That's how much money Americans will spend on holiday shopping in the 4-week period from Thanksgiving to Christmas.That's an average of $2,600 per American. That's over $4,000 per American adult being spent in a 4-week period.Much of it will be spent on things that depreciate, don't add real value to people's lives and that don't deliver sustainable impact.For faith driven entrepreneurs, this is a redemptive opportunity. To shift the tide of spending in our ecosystems toward ser...