68 | Episode Bank: Sell the Hole, Not the Drill: Marketing What People Actually Want Part 1 (AKA Are You Selling the Wrong Thing?)

Theodore Levitt has as famous quote often associated with the Jobs to Be Done Framework of understanding customers: "People do not want a quarter-inch drill, they want a quarter inch hole.”Whether you market via ads, social media or in person networking, compelling marketing sells people what they actually want. But many entrepreneurs get caught up selling the drill (their services) instead of the hole (the end result their ideal clients want).Tune into episode 68 for timeless wisdom (princip...