Greg takes a bird's eye view of money

This week I speak to Greg Davies, a specialist in applied behavioural finance, decision science, impact investing, and financial wellbeing. He started the banking world’s first behavioural finance team at Barclays in 2006, which he led for a decade. Greg explains how he used himself as a guinea pig to put his research into action during the global credit crunch. He explains the four things you need to do to have a successful investment experience. And he explains why doing what feels comfortable is rarely good for your finances. Find out more about Greg’s work at Oxford Risk here. You can take the Money Types quiz on First Direct’s website here. You can check out my YouTube channel here.