128: SPIN Selling and the 7 Levers of Business

Pete and Dom discuss the principles in Neil Rackham’s SPIN Selling technique for making high-value sales, then they apply the the techniques to the 7 Levers of Business to show how you can benefit from them, whatever your product or service. Pete has a couple of consulting/strategy session spots available - email [email protected] for more details. -= Win Stuff! =- In honour of the 2013 Awards, we are giving away 3 copies of SPIN Selling by Neil Rackham (one of Dom’s Awards Choices) To enter this competition, just visit: http://www.preneurmarketing.com/preneurcast and leave a comment on the post for the awards show. Tell us your vote for any of the categories we listed this year, and feel free to tell us about a something we missed! -= General Links =- - Online Get a copy of the 7 Levers Report - http://7leversreport.com Ramit Sethis’ Blog - http://www.iwillteachyoutoberich.com Wufoo Forms - http://www.wufoo.com SurveyMonkey Forms - http://www.surveymonkey.com - Books SPIN Selling - Neil Rackham Audible - http://preneurmarketing.com/spinsellingaudio Amazon - http://preneurmarketing.com/spinsellingbook SPIN Selling Fieldbook - Neil Rackham Amazon - http://preneurmarketing.com/spinsellingfbook Flee 9-5: Get 6 - 7 Figures and Do What You Love by Ben Angel Amazon - http://preneurmarketing.com/flee95book You can try out a lot of the books we recommend in audio format with Audible: http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners - Previous PreneurCast Episodes All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode. Episode 126 - Clarity vs. Distraction - http://preneurmarketing.com/preneurcast/preneurcast126-clarity-and-distraction/ Episode 124 - 2013 Awards - http://preneurmarketing.com/preneurcast/preneurcast124-2013-awards/ Episode 116 - Who are your customers? - http://preneurmarketing.com/preneurcast/preneurcast116-who-are-your-customers/ Episode 95 - LinkedIn with Wayne Breitbarth - http://preneurmarketing.com/preneurcast/preneurcast095-conversation-with-wayne-breitbarth/ Episode 52 - 7 Levers Redux - http://preneurmarketing.com/preneurcast/preneurcast052-7-levers-of-business-redux/ Episode 37 - Preneur Hierarchy - http://preneurmarketing.com/preneurcast/preneurcast037-the-self-indulgent-preneur-hierarchy/ -=- For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: [email protected] If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com