125: The Challenge of Indirect Marketing

Pete talks to Penny Elmslie of Xero Accounting Software about their recent marketing campaign, and about the unique challenges of marketing and selling via a community of resellers and parters rather than direct to the end customer. -= Win Stuff! =- In honour of the 2013 Awards, we are giving away 3 copies of SPIN Selling by Neil Rackham (one of Dom’s Awards Choices) To enter this competition, just visit: http://www.preneurmarketing.com/preneurcast and leave a comment on the post for the awards show. Tell us your vote for any of the categories we listed this year, and feel free to tell us about a something we missed! -= General Links =- - Online Xero Accounting Software - http://www.xero.com Pete’s Post mentioning Xero’s Ad Campaign - http://preneurmarketing.com/essays/xero-personal-alternatives/ - Books Get Rich Slow - Sarah Riegelhuth Amazon - http://preneurmarketing.com/getrichslowbook Whole - Rethinking the Science of Nutrition Audible - http://preneurmarketing.com/wholeaudio Amazon - http://preneurmarketing.com/wholebook You can try out a lot of the books we recommend in audio format with Audible: http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners - Previous PreneurCast Episodes All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode. Episode 124 - 2013 Awards - http://preneurmarketing.com/preneurcast/preneurcast124-2013-awards/ Episode 121 - No Meat Athlete - http://preneurmarketing.com/preneurcast/preneurcast121-no-meat-athlete-with-matt-frazier/ -=- For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: [email protected] If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com