049: Lazy Marketing

This week, Dom and Pete discuss Lazy Marketing - not making the effort to send targeted, quality messages, or using technology to blast out marketing because it's "free", rather than using appropriate technology to enhance the message. Action Step: Take stock of your current marketing, and make sure that you are not being lazy, either with your use of technology or your targeting. If this was 15 years ago, how would you achieve the same thing? Would it make you think more about targeting and content if it cost more to distribute and deliver? Tech Tip: Take a look at the services mentioned and see if there's a way you can use them creatively to contact prospects and customers and stand out from your competitors -= Links =- - Online: http://www.preneurmedia.tv/moocards - Creative Business Stationary (Custom printed cards in small numbers) https://www.sendoutcards.com/7daytrial/ - Send Out Cards - Personalized greetings Cards - Books: The Power of Storytelling - James Holtje How to Win Friends and Influence People - Dale Carnegie The Ultimate Sales Letter - Dan Kennedy - PreneurCast Episodes: These previous episodes are talked about in today's show. If you missed them, go back and listen over at http://preneurmedia.tv PreneurCast Episode 45 - Networking for Business PreneurCast Episode 48 - Marketing Nouns and Marketing Verbs - Special PreneurCast Listener Offers from our Sponsors: http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a free trial and a PreneurCast listener 10% discount on their membership fees. http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a free trial and PreneurCast listener coupon for a free audio book. -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: [email protected] If you like what we're doing, please leave us a review on iTunes or the Web Site.