Lead with value. Not with product. (with Michael Ærø, Partner at Implement Consulting Group)
Playing the Long Game - A podcast by Jennifer Lund, CMO, SuperOffice - Thursdays
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The modern way selling in 2021 is the consultative approach. It's about having a conversation based on value, being a subject matter expert and really understanding your customer's industry so that you can come with good insights. Michael Ærø, aka the ""Sales Whisperer"" shares his thoughts on how sales people can better help and advise customers.
