How to Personalize at Scale (with Mikko Honkanen, CEO & Co-founder, Vainu)
Playing the Long Game - A podcast by Jennifer Lund, CMO, SuperOffice - Thursdays
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Buyers want to be treated as people, not as numbers. So why do 70% of customers still feel like their experience is impersonal and generic? In this week’s podcast, I chat with Mikko Honkanen, CEO and co-founder of Finnish sales intellgence platform, Vainu. We talk about how sales and marketing teams can use data to find the right ICP, personalize at scale and enhance buyer experiences.
