Startup EP 26: Michael Ramsey On The Formula That Built Multiple Multimillion-Dollar Businesses

In this weeks episode, Kyle sits down with the Founder of Strong, Michael Ramsey. Michael Ramsey has a proven track record in successfully creating and growing established brands. Owning several F45 locations, Ramsey's F45 Studio was recognised as the fastest growing. Michael takes us through the shift from being a franchisee of F45, to now a franchisor of Strong. With over 70 confirmed locations of Strong, Ramsey knows exactly what it takes to scale a business. Michael covers the fitness industry as a whole and shares his key learnings in business, innovation, scaling, building brand equity and community.   0:00 - Introduction 6:10 - From Being A Franchisee To Being A Franchisor 8:05 - Why Ramsey's F45 Was So Successful? 9:10 - The Importance Of PR In Business 12:00 - How To Build Brand Equity 19:45 - Building Strong And Its Branding 24:05 - How Do You Build Community In Business? 26:12 - How Staff Can Either Break Or Make Your Business 31:54 - Starting A New Business 37:05 - Innovating In Business 42:00 - Making Your Business Stand Out 53:10 - Quickfire SWYFTX AFFILIATE LINK: https://trade.swyftx.com.au/register/?ref=pivotalconversations&promoRef=conversations20&promoRef=conversations20 GET $20 WORTH OF BITCOIN IF YOU SIGN UP USING THIS LINK ^ SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations LINKEDIN | https://www.linkedin.com/company/pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW MICHAEL RAMSEY: INSTAGRAM  | https://www.instagram.com/ramslegit  FOLLOW STRONG: INSTAGRAM | https://www.instagram.com/strong  SUBSCRIBE TO PIVOTAL CONVERSATIONS PODCAST CLIPS: https://www.youtube.com/channel/UCdPNGxKEQwQx_jcsYt1tYDw  Learn more about your ad choices. Visit megaphone.fm/adchoices