Diary: How July Transformed a Boring Category (Luggage) Into a 22 Million Dollar Gold Mine

On this week's episode of Startup Diaries Kyle sits down with Athan Didaskalou co-founder of July, a brand that has revolutionised travel with innovative luggage products. He and his business partner, Richard, have combined their unique strengths to create a brand that resonates with their customers. We delve into the journey of a start-up that has brought a fresh wave of innovation to an industry that was in dire need of it. This episode provides valuable insights into the journey of a start-up, the importance of innovation, and the role of customer experience in building a successful brand. 1:00 - The start-up story, how the idea came about, and the dynamics between Ethan and his co-founder, Richard. How having different strengths complement business partners. 13:00 - The importance of fashion and colour in their product design. How fashion trends and personal style can influence travel accessories and outfits. 44:00 - The value of mentorship and learning from others. The importance of testing strategies, learning from experiences, and seeking advice from others. 16:00 - The challenges faced in the early days of the start-up, including funding and product launch strategies. 35:00 - The importance of every customer touchpoint in building trust with the brand. The role of customer service and the need to invest in customer experience. 50% OFF YOUR FIRST EPISODE WITH PIVOTAL CONVERSATIONS: ENQUIRE NOW | https://form.typeform.com/to/Yip9hyME GET BUSINESS INSURANCE HERE: BIZCOVER | https://www.bizcover.com.au/?utm_source=pivotal_conversations&utm_medium=referral&utm_campaign=podcast USE CODE: PIVOTAL25 SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ FOLLOW PIVOTAL CONVERSATIONS: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW ATHAN: INSTAGRAM | https://www.instagram.com/athand FOLLOW JULY: INSTAGRAM | https://www.instagram.com/july Learn more about your ad choices. Visit megaphone.fm/adchoices