#70 Georgia Danos: Building Gem - How To Break Through When The Odds Are Stacked Against You

Meet Georgia, the inspiring entrepreneur who revolutionised the oral care industry with her innovative approach to toothpaste. As the Founder of Gem, she saw a gap in the market for natural and effective toothpaste that looked good too. Despite facing challenges, Georgia's strategic thinking and determination made her business thrive. She's a true inspiration to those who want to achieve success in their own ventures. Watch her story now and get inspired to pursue your entrepreneurial dreams! Produced by Pivotal Conversations Edited by Pivotal Conversations 00:45 - Gem's Origin Story: Breaking Into the Personal Care Industry 04:00 - Achieving Legitimacy and Credibility in a Competitive Market 00:05:31 - The Importance of Nailing Formulation and Packaging for Success 09:52 - Dominate the Competition: Key Strategies for Success 13:42 - Unit Economics Mastery: Boost Your Profits 19:17 - Picking the Winning Business Model for Growth 24:31 - Striking the Balance: Premium Quality Meets Accessibility 29:30 - Hire Smart: Know Your Business Inside Out 38:42 - Fuel Your Brand with Passion and Drive for Success 43:17 - Overcoming Scaling Challenges and Building a Powerful Leadership Team 51:52 - Embrace Your Achievements: Celebrating Growth and Progress 52:25 - Reflection and Perspective: Essential Tools for Long-Term Success 50% OFF YOUR FIRST EPISODE WITH PIVOTAL CONVERSATIONS: ENQUIRE NOW | https://form.typeform.com/to/Yip9hyME GET BUSINESS INSURANCE HERE: BIZCOVER | https://www.bizcover.com.au/?utm_source=pivotal_conversations&utm_medium=referral&utm_campaign=podcast USE CODE: PIVOTAL25 SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW GEORGIA: INSTAGRAM | https://www.instagram.com/georgia.danos Learn more about your ad choices. Visit megaphone.fm/adchoices