#55: Adam Ferrier - How To Use Customer Psychology To 10x Your Marketing

On this week's Episode of Startup Diaries, Kyle sits down with Adam Ferrier, the Founder of Thinkerbell Pty Ltd. In 2021 Thinkerbell was crowned Mumbrella's Creative and PR and Full Service Agency of The Year (the only time an agency has ever won all three titles in one year). Adam reveals the things that make you "cool", all the things brand isn't, how to influence your customer, his biggest lessons as a founder, a special piece of advice and much more! 0:00 - Introduction 3:40 - Things That Make You "Cool" 9:05 - From Psychologist To Marketer 17:15 - Brand Isn't This! 29:20 - The Intersection Of Brand & Commerce 34:15 - How To Influence Your Customer 41:05 - Branding - The Things That Truely Matter 52:30 - Biggest Lessons Learnt As A Founder 1:00:03 - One Piece Of Advice 1:04:44 - The Most Important Trait A Founder Must Have GET BUSINESS INSURANCE HERE: BIZCOVER | https://www.bizcover.com.au/?utm_source=pivotal_conversations&utm_medium=referral&utm_campaign=podcast  SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS: PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW ADAM: LINKEDIN | https://www.linkedin.com/in/adamferrier  Learn more about your ad choices. Visit megaphone.fm/adchoices