Episode 189: Market cyber security without using FEAR

Episode 189 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 Your views on the value (or otherwise) of SLAs 05:22 Avoid FUD when marketing cyber security 13:08 The impact of AI on marketing Featured guest: Thank you to Scott Bywater, Direct Response Copywriter, for joining me to talk about how to use AI effectively in your emails and marketing. Scott Bywater is one of the most sought after marketing copywriters in Australia, who runs what many regard as the highest level private marketing group in Australia, Elite Marketers. He is the creator of the online ‘Simple Email ROI System’ course and over the past 21 years has written for gurus and leading companies including Kerwin Rae, Jay Conrad Levinson (of ‘Guerilla Marketing’ fame), Mercola.com and The Learning Annex.  He’s an in-demand speaker who has presented at James Schramko’s SuperFast Business, Dale Beaumont and Ben Simkin’s masterminds - and is on a mission to help coaches, consultants and course creators leverage their most undervalued asset (their email list) without being pushy or salesy. Connect with Scott on LinkedIn: https://www.linkedin.com/in/scottbywatercopywriter/ Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ https://www.paulgreensmspmarketing.com/about/ Subscribe to the MSP Marketing Action Monthly magazine: https://www.paulgreensmspmarketing.com/action/ You can join me in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Find out about my MSP Marketing Edge service: https://www.mspmarketingedge.com Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa