Episode 180: Why your clients aren't terrified of cyber crime

Episode 180 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 How to not get locked in a 'prison' of your own design 14:11 Why your clients aren't terrified of cyber crime 24:15 Reaching B2B audiences using Facebook ads Featured guest: Thank you to Brian Davidson, Co-Founder of Matchnode and Facebook Ads Expert, for joining me to talk about making the most out of Facebook advertising. Brian Davidson is the Co-Founder of Matchnode, a digital marketing agency that is changing the way people and organizations leverage social media. He and his team have worked on digital ad campaigns for influential brands like New Balance, Chicago Bulls, Chicago Blackhawks, LendingTree, and Indiana University. Brian has been a leader in generating leads using Social Media since 2007 when he became the VP of Social Media at NCSA Athletic Recruiting. Lead generation efforts helped the company join both the Crain’s and Inc fastest-growing lists. Brian is passionate about using his experience to help businesses achieve provable, meaningful growth. His relatable style makes Brian a sought after guest, providing actionable insights on all things social media marketing. Connect with Brian on LinkedIn: https://www.linkedin.com/in/BrianRDavidson/ Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ https://www.paulgreensmspmarketing.com/about/ Subscribe to the MSP Marketing Action Monthly magazine: https://www.paulgreensmspmarketing.com/action/ Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing You can join me in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Find out about my MSP Marketing Edge service: https://www.mspmarketingedge.com Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google.com/feed/aHR0cHM6Ly93d3c