Episode 156: How to check if your techs are genuinely too busy

Episode 156 includes: 00:00 How to create a 'moonshot' goal for your MSP 08:05 Why your techs are NOT too busy for new clients 17:58 A social media expert explains how your business can stand out online 35:31 A great book recommendation about creating great processes within your MSP Featured guest: Thank you to Brendan Kane from Hook Point for joining Paul to discuss how an MSP can stand out on social media. Since 2005, Brendan  has helped the largest brands and celebrities in the world reverse engineer how to make content go viral. Brendan and his team at Hook Point have generated 60 billion views and 100+ million followers for the content they have worked on. Connect with Brendan on LinkedIn: https://www.linkedin.com/in/brendanjkane Extra show notes: Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ https://www.paulgreensmspmarketing.com/about/ On the subject of creating a 'moonshot' for your MSP, Paul recommended the book Traction by Gino Wickman: https://www.amazon.co.uk/Traction-Get-Grip-Your-Business/dp/1936661837 Subscribe to Paul's YouTube channel: https://www.youtube.com/mspmarketing Thank you to Owen McGab Enaohwo from SweetProcess for recommending the book The Checklist Manifesto by Atul Gawande: https://www.amazon.co.uk/Checklist-Manifesto-Things-Right-Gawande/dp/1846683149 https://www.linkedin.com/in/owenmcgabenaohwo Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa https://music.amazon.co.uk/podcasts/b03a9638-adf4-4491-93f1-569183e079d7/Paul-Greens-MSP-Marketing-Podcast https://open.spotify.com/show/1Hw52ScOg5WvGaBUkaOrI7