Episode 154: Could a WFH setup be the ultimate MSP marketing tool?

Episode 154 includes: 00:00 How best to persuade your prospects in advance 08:28 A 'Work From Home' setup that could be a great sales tool 15:14 How to create a new revenue stream from compliance 24:26 A great book recommendation about changing the way you work forever Featured guest: Thank you to Shay Cohen from Kamanja for joining Paul to discuss a potential new automated Pen Test revenue stream. Shay's career began as a technical support engineer for Windows desktop and server systems, and then moved to become a junior Linux engineer. Kamanja have developed a solution that involves the most experienced compliance consultants and MSPs in the market. This has resulted in a product designed to help to SMBs. Connect with Shay on LinkedIn: https://il.linkedin.com/in/shay-cohen-1749055a Extra show notes: Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ https://www.paulgreensmspmarketing.com/about/ In describing influential marketing, Paul mentioned the books Influence and Pre-Suasion by Robert Cialdini: https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X https://www.audible.co.uk/pd/Influence-Audiobook/B00N349QTG https://www.amazon.co.uk/Pre-Suasion-Revolutionary-Way-Influence-Persuade/dp/1847941419 Order your free copy of the MSP Marketing magazine: https://www.paulgreensmspmarketing.com/magazine/ Thank you to Mike Andrews from NovaBACKUP for recommending the book Rework by Jason Fried and David Heinemeier Hansson, plus the blog from OpenView Venture Partners: https://www.amazon.co.uk/ReWork-Change-Way-Work-Forever/dp/0091929784 https://openviewpartners.com/blog/ https://www.linkedin.com/in/mikeandrews Subscribe to Paul's YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.co