Episode 150: This is how to influence your MSP's prospects

Episode 150 includes: 00:00 Three more powerful marketing weapons to influence your prospects 08:47 How to best help your staff during the cost of living crisis 19:00 Some great advice about collaboration and time management, as part of the Ultimate MSP podcast crossover event 22:06 A new vCIO revenue stream for your MSP 37:31 A great book recommendation about getting the most out of your day Featured guests: As part of this month's Ultimate MSP podcast crossover event, thank you to Richard Tubb, the host of TubbTalk, for joining Paul to share the best piece of business advice he's ever been given. Richard provides expert advice to help IT businesses grow. Richard has worked with the owners of hundreds of MSPs to free up their time, concentrate on doing what is important and make more money. Connect with Richard on LinkedIn: https://www.linkedin.com/in/richardtubb/   Thanks also goes to Praveen Ramesh from SuperOps.ai and the host of SuperPod, for also joining Paul to share the best piece of business advice he's ever been given. Praveen handles all things growth and product marketing at SuperOps.ai. He’s super passionate about helping MSPs overcome their go-to-market challenges, and achieve sustainable growth – that’s the reason you will see him sharing everything he knows about marketing and growth throughout many MSP communities. When not thinking about marketing, you will see him binging videos on productivity and cricket! Connect with Praveen on LinkedIn: https://in.linkedin.com/in/rameshpraveen Find out more about this September's Ultimate MSP podcast crossover event, including the $1000 prize: https://www.paulgreensmspmarketing.com/MSPpodcastcrossover   Thank you to Stuart Holtby from GetInSync Strategic Management for joining Paul to discuss a potential new vCIO revenue stream for your MSP. MSPs turn to Stuart when they are fed up with being treated as a faceless vendor caught in the MSP commodity trap. Stuart works closely with MSP owners to differentiate their firms by offering an exceptional vCIO service.  Using the GetInSync framework, MSPs gain a clear line-of-sight to their clients’ business drivers and are empowered to craft a game-changing Business-IT strategy for their clients. Connect with Stuart on LinkedIn: https://www.linkedin.com/in/stuartholtby/ Extra show notes: Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ https://www.paulgreensmspmarketing.com/about/ On the subject of creating influential marketing, Paul recommended the book / audiobook Influence by Robert Cialdini: https://www.amazon.co.uk/Influence-Psychology-Robert-Cialdini-PhD/dp/006124189X https://www.audible.co.uk/pd/Influence-Audiobook/B00N349QTG Paul mention the UK tax relief scheme for home workers: