Episode 148: MSP marketing lessons from this direct mail

Episode 148 includes: 00:00 A great example of modern direct mail 14:03 Clever automation with calendar bookings 16:47 MSP planning advice from the MSP Podcast Crossover 19:15 Improve sales with 'relationship signal intelligence' 29:37 A great book recommendation filled with MSP inspiration Featured guests: As part of this month's Ultimate MSP podcast crossover event, thank you to Ian Luckett, the host of The IT Experts Podcast, for joining Paul to share the best piece of business advice he's ever been given. Ian is a Business Growth Consultant and specialises in helping business owners in the IT & MSP space. Ian has always been a big fan of Personal Development and his passion has spread over the years into the business world. Find out more about this September's Ultimate MSP podcast crossover event, including the $1000 prize: https://www.paulgreensmspmarketing.com/MSPpodcastcrossover Check out The IT Experts Podcast: https://innovatetosuccess.com/itega-podcast/ Connect with Ian on LinkedIn: https://www.linkedin.com/in/ianluckett/ Thank you to Jamie Shanks from Pipeline Signals for joining Paul to discuss how to improve sales with 'relationship signal intelligence'. Jamie is the CEO of Pipeline Signals, a startup SaaS firm that helps businesses scale their pipeline through Relationship Signal Intelligence Monitoring by addressing the most common yet unanswered challenges that most sellers have. For the past ten years, Jamie ran Sales for Life, the world's most extensive Social Selling training program for mid-market and enterprise companies. Jamie has delivered workshops across six continents for Microsoft, Thomson Reuters, Oracle, American Airlines & Intel. Connect with Jamie on LinkedIn: https://ca.linkedin.com/in/jamestshanks Extra show notes: Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ https://www.paulgreensmspmarketing.com/about/ On the subject of creating clever calendar automations, Paul recommended the Hubspot CRM: https://www.hubspot.com Find out more about this September's MSP marketing podcast crossover event including the $1000 prize: https://www.paulgreensmspmarketing.com/MSPpodcastcrossover Thank you to Cassandra Morgan from White Whisker Publications for recommending the book MSP Secrets Revealed by Mark Copeman: https://www.amazon.co.uk/MSP-Secrets-Revealed-inspiration-practical/dp/B0875Z2JLF https://www.linkedin.com/in/cassandra-morgan-09b7b9126 Subscribe to Paul's YouTube channel: https://www.youtube.com/mspmarketing Su