The Business Side of Parks

Dan Bortner, Director of Indiana State Parks, discusses the “business” side of parks and the importance of fostering a healthy paradigm within your team. In the parks business, you must understand that your business is memory-making. Your product is a consistent experience across some of the most unique locations your state has to offer. Whether empowering the leaders under you or working with them to create a brand, building trust goes a long in setting the destination. Dan also discussed the value of surrounding yourself with integrity - honest people who may or may not be better than you. As leaders, it’s essential we not only empower our team to solve problems and make decisions but provide the method, the manpower and the materials needed to get the job done. In all things, it’s important to understand you are here for a brief amount of time and your goal must be to do the best you can while you are here.