Communicating to All Levels of an Agency

Texas is big. If you haven't been to Texas you have seen it on a map. No matter how you look at the state, it is big. The enormous geographic size creates a challenge when it comes to communicating to staff if they are spread across the state. Brent Leisure, Director of Texas State Parks Brent Leisure, Director of Texas Parks and Wildlife, joins the Park Leaders Show to discuss how to communicate when parks and staff are spread out. Communicating with a large staff in difficult. It becomes more delicate when the large staff is spread out in such a large state. Director Leisure also discusses the challenge of inviting more diverse users to parks.  It is not enough to open the gates and say everyone is welcome to come. You have to reach out. Texas State Parks has implemented programs to engage a diverse population. They make an effort to attract urban visitors, visitors with little outdoor experience, visitors from diverse racial backgrounds. The lands and water the state has set aside are places where all demographics can  come together to share experiences.