018: Designing Apps/Digital Products for Parents with Anne Halsall and Sara Mauskopf of Winnie

Parent Driven Development Episode 018: Designing Apps/Digital Products for Parents 00:24 Welcome, Anne Halsall and Sara Mauskopf! Anne is the co-founder & head of product of at Winnie. Sara is the CEO. 01:12 Coming Up With Winnie: Providing Local Information for People With Children Great app to use for travel! Gives parents child-friendly reccomendations for activities, places to eat, things to see. 03:12 Content Moderation and Quality Winnie is a crowdsourced platform similar to Yelp or Quora where you can both ask questions or give advice. You can post under a pseudonym or anonymously in a community that is very well monitored and moderated. 05:23 Gathering Information Grew organically from private beta testing. The community would add members: friends and family. 06:23 Monetization Winnie is venture-backed. It's very important to keep the app free and accessible to all. 08:32 Building an App For and Around Parenting Parents are wonderful participants and well-behaved to boot. Content that could be considered harmful is not distributed. 11:06 How do you have time to be a parent AND work a full-time J-O-B?!?! Family-friendly workplace. Kids give you motivation. Attitudes towards parents are changing. 15:53 Winnie's Childcare Discovery Platform Links to the Licensing Database to make sure that places are legit. Childcare providers aren't necessarily web marking gurus -- many do not have sweet websites or the time/budget to create them. Rage-driven Development. 21:21 Holy Crap! Kids and Parents Exist in San Francisco?! 22:23 Topic Channels Connecting parents based on special interests. 24:10 Favorite Parts of Being a Parent and a Founder 27:11 Genius / Fail Moments Mandy: Her daughter reffered to Hillary Clinton as Harley Quinn (#Fail) Jess: Comparing voting to choosing between chocolate cake and ice cream (#Genius) Allison: Suggesting her toddler to "stop and think." (#Genius) Sara: Her daughter needs to cut back on the watching of Daniel Tiger after renaming her sister after the sister on the show! (#Fail) Anne: Her 4-year-old confused "voting day" with "boating day" and broke his heart. (#Fail) Follow & Support Please follow us @parentdrivendev on Twitter or email us at [email protected]. Our website is at ParentDrivenDevelopment.com. Support us via Patreon and get access to our our Slack Community. Panel Chris Sexton Mandy Moore Josh Puetz Jess Szmajda Allison McMillan