#62: Persuasion via Emotion with Robin Nabi

Robin Nabi is a professor of communication at the University of California-Santa Barbara. She studies how emotional appeals can (and cannot) lead people to change their thoughts and behaviors. She’s published important research on the effects of anger, humor, and guilt, and she’s also developed integrated theories about how emotions can work together in the persuasion process. We talk about all this and more!When we talk about humor and persuasion, we briefly mention Dannagal Young’s prior ap...