#31: The Language of Opinion with Matt Rocklage
Opinion Science - A podcast by Andy Luttrell - Mondays
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Dr. Matt Rocklage studies the words we use to express opinions. He’s an assistant professor of marketing the University of Massachusetts-Boston. In our conversation, Matt talks about the Evaluative Lexicon, which is a tool he developed to quantify the language of opinion. Take an online review, feed it into the Evaluative Lexicon, and it’ll tell you how much the person liked or disliked the product and how much their emotions played a role in their opinion. His research with this tool has sho...
