#20: The Cognitive Dissonance Episode

In 1957, Leon Festinger published A Theory of Cognitive Dissonance. Along with a collection of compelling experiments, Festinger changed the landscape of social psychology. The theory, now referenced constantly both in and outside of academic circles, has taken on a life of its own. And it’s still informing new research and analysis more than 60 years later.For the grand 20th episode of Opinion Science, I want to give you an insider’s look at the theory–its inspiration, the people involved, t...