N4L 057: "All Is Fair in Love and Sales" by Chris Singleton
Nonfiction4Life - A podcast by Janet Perry: podcaster, blogger, nonfiction book lover

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On his own from age 13, Chris Singleton had to fight to survive. Channeling all his youthful grit, determination, and perseverance into becoming a nationally recognized top salesman, he captures lessons learned in his bestselling book, All Is Fair in Love and Sales: Six Steps to Sales Success. Listen to his personal story of overcoming difficult challenges and how he lives to help others succeed. 00:15 Invitation to add to Janet’s 56th Birthday List 01:15 Intro to Chris Singleton 01:35 Singleton’s sales credentials 02:00 Begins sales career selling Kirby vacuum cleaners and Cutco knives 02:40 Lives by the mantra that life’s meaning comes from our impact on others 03:20 Young Singleton learns supply and demand in “free lunch” line 05:15 Rough times with poverty, homelessness, incarceration helps him learn to hustle 05:45 Explains why sales book is valuable to everyone 06:25 Selling is as universal as love 07:00 Communication part of everyone’s life 07:25 The #1 Rule of Sales 07:40 “Sell me this pen” test 08:45 The most common mistake salespeople make 09:40 How subconscious projection gets in the way 10:35 Singleton lists his most important mentors 12:15 Making an effective introduction 12:45 What makes a good first impression 13:00 Explains confirmation bias 14:15 Maximizing first impression opportunities 14:30 One of the biggest first-impression mistakes 15:15 How facial hair affects impressions 17:00 Effective presentations likened to doctor knowing symptoms 19:00 How to close the deal by knowing five personality types 19:30 Easiest personality to deal with is “The Entertainer” 20:20 Most difficult personality to deal with is “The Fighter” 22:00 What everyone needs to know about body language 24:00 Why "silence is golden" in salesmanship 25:00 Not allowing a customer adequate time to respond perceived as pressure 26:30 Networking: who you know vs. how you know 28:50 Getting referrals without asking for one 29:15 Using “golden nugget” as a bridge between you and the new client 31:00 The importance of following up 31:15 Joe Girard, sets the record for most automobile sales in one year 32:00 Kept in touch with every customer, remembering names & key dates and writing personalized notes 32:15 Stats on how well people remember the name of their realtor and car salesperson 34:20 Advice for aspiring authors or entrepreneurs 34:30 Don’t give up on your dreams 34:50 Invest in yourself by getting a coach BUY All Is Fair in Love and Sales: Six Steps to Sales Success Connect with us! Facebook Instagram Twitter YouTube *NEW! Website Special thanks… Music Credit Sound Editing Credit