N4L 040: "The Magic of Tiny Business" by Sharon Rowe

In The Magic of Tiny Business, written by Eco Bags Products, Inc. founder Sharon Rowe, we learn "You don't have to go big to make a great living." Speaking from her own experience, Rowe tells would-be entrepreneurs how to build a profitable business without compromising personal values. Women especially like her advice: rather than fantasizing about going into business while fretting about going into debt, start by going tiny. As a young mother with a newborn child, Rowe was most concerned about putting family first. She wanted a flexible schedule, ample family time, work-free vacations, and financial security. This "less is more" approach also meant she wanted to give back to her community, to the planet. So, despite limited capital and business experience, even in the pre-Internet days before going green was cool, Rowe pioneered the reusable bag movement. In the end, she built a $2.2 million-dollar business of impact from scratch. The Magic of Tiny Business walks readers step by step through the process. Starting tiny, preparing for upturns and downturns, managing money, and being laser-focused on the essentials are some of the keys to Rowe's success. Listen to the podcast to learn more.