The Rider Experience – Fit-First Working Mythology

Send us a text This episode’s guest is Joe Coppola, Owner of Velo Concepts Bicycle Lab and Studio located in Culpeper, Virginia. Started in 2014, the bespoke bicycle retailer strives to be different from all others. Rather than take a one-size-fits-most approach, Velo Concepts' focus is on helping the rider select a bicycle that fits the unique needs, size, riding style and aspirations of the cyclist. The store features a state-of-the-art fitting lab, which, coupled with over 30 years’ experi...