Industry Interview: E-Bikes and Building a Mission-Driven Bike Shop

Send us a text Karen Weiner and Brett Thurber opened a bike shop ten years ago in California’s Bay Area with four e-bikes on consignment, and no previous bike shop experience—an asset that enabled them to bring fresh eyes and a creative approach to creating a mission-driven business model. They began by operating out of their apartment and delivering bikes by trailer, and today, The New Wheel has two locations, an offsite service center, and 28 employees. In this episode of Bicycle Reta...