Foster Bicycle Education, Enhance Lives and Build Community
NBDA: Bicycle Retail Radio - A podcast by National Bicycle Dealers Association

Send us a text This episode’s guest is Mercedes Ross, executive director of Project Bike Tech. Voted one of the top 50 Influential Businesswomen in the bike industry, Mercedes leads an amazing non-profit that uses bicycle education as a conduit to teach core academics, enhance lives, create career opportunities, and inspire new generations to be passionate about bikes. She's worked in the ski, outdoor, motorcycle, scuba, and craft brewing industries, as well as owned her own motorcycle retail...