Easy Ways to Make your Bike Shop More Welcoming to Women (and Why it Matters)

Send us a text More women than ever are getting into all forms of cycling, while bike shops and the industry as a whole are still largely male-dominated. But any dealer can take a few simple steps to make their shop the one women choose when buying a bike. In this episode of Bicycle Retail Radio, Heather Mason, former pro-racer and bike shop owner, and current coordinator of Bianchi USA’s women’s ambassador program shares how. If you’re a shop owner who’s skeptical about women’s pr...