A New Frontier: Where Transmedia Meets UGC

Host Aaron Bush welcomes Shahar Sorek, CMO of Overwolf, and Nick Tuosto, co-founder of Griffin Gaming Partners and GoodGame Advisors, to discuss the growing – and increasingly interconnected – impact of transmedia and modding on the gaming industry. As beloved entertainment IPs partner with more types of game creators, we examine how these transmedia efforts are reshaping consumer behaviors and evolving the market, especially with the younger UGC-native generation and as UGC creation gets more professionalized. Our guests share insights into how cross-platform support and new technologies, especially AI, are democratizing creation and unlocking new possibilities. They also share best practices for both publishers and brands who want to make UGC an effective strategy. Tune in to discover what lies ahead for the intersection of UGC and transmedia.We’d also like to thank Neon – a merchant of record with customizable webshops optimized for conversion – for making this episode possible! Neon is trusted by some of the biggest names in gaming and can help you sell direct without the typical overhead. To learn more, visit https://www.neonpay.com/?utm_source=naavik If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at [email protected]’s On:Guest - Shahar Sorek: https://www.linkedin.com/in/%F0%9F%90%B0-shahar-sorek-83ab299/ Guest - Nick Tuosto: https://www.linkedin.com/in/ntuosto/ Host - Aaron Bush: https://www.linkedin.com/in/aaron-bush-846b8185/ Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.Disclosure: GoodGame provides independent financial advice on mergers, acquisitions, financial restructurings and similar corporate finance matters. All investment banking and securities brokerage services are preformed through our partner, Belzberg Capital LLC (“Belzberg”), a member of the Financial Industry Regulatory Authority, Inc. (www.finra.org). GoodGame, through Belzberg, performs advisory services in connection with underwritings and does not sell underwritten securities to investors. Neither GoodGame nor Belzberg is a retail broker-dealer, and it does not provide research or analyst reports or solicit or carry accounts for, or offer or sell securities products to, retail customers.