Eureka 307: Jack Wolfskin

Richard Collier joined the leading provider of premium German-engineered outdoor apparel, footwear and equipment as CEO in 2020, with the small matter of a global pandemic to navigate. Alongside that, he had a more personal challenge to meet: to take the brand back to its roots. Jack Wolfskin was founded by a group of friends around a remote Canadian campfire in 1981 and, as Richard explains, that’s the origin story and the ‘eureka moment’ that he wanted to put back at the heart of the brand experience.See omnystudio.com/listener for privacy information.