Eureka 175: Ocean Bottle

Will Pearson and Nick Doman are co-founders of Ocean Bottle, the London-based company behind a reusable water bottle that allows consumers to measure their impact on the collection of plastic in our oceans and rivers. Every bottle funds the sweeping up of about 11kg of plastics through partner Plastic Bank, which pays collectors in Brazil, Haiti, Indonesia and the Philippines. Since this year’s launchit has sold more than 30,000 bottles.