Byredo

Ben Gorham, who grew up between Stockholm, Toronto and New York, is founder and creative director of Byredo, a brand he launched in Sweden in 2006. When his dream of playing professional basketball didn’t work out, Gorham went to art school and later started making fragrances to elicit memories. Producing scents, homeware and clothing, Byredo has retail outposts around the globe and launched a makeup line in October. See omnystudio.com/listener for privacy information.