Episode 9: IDFA and the future of the Mobile Gaming Ad Industry, featuring AdColony

Apple shocked the mobile advertising world this summer when it gave a two months’ notice of a seismic change in how mobile advertising campaigns would be targeted, measured and evaluated with the arrival of iOS14 and IDFA changes. Luckily, with these changes now likely taking place in early 2021 instead, mobile game developers and advertisers have some more time to plan accordingly and explore new ways to build their acquisition and attribution strategies. But what is IDFA? What do the upcomi...