Episode 21: Concerts, collabs and KFC: The wonderful world of seasonal events in mobile games
Mobile Games Playbook - A podcast by Liftoff
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In this episode, GameRefinery looks at the craziest events this year, from Genshin Impacts’ collab with KFC to Roblox Lil Nas X digital concert.GameRefinery Analysts Kalle Heikkinen and Wilhelm Voutilainen join host Jon Jordan to discuss the wonderful world of mobile game events, including the mechanics behind LiveOps and utilising the same framework for multiple events, the benefits of collaborating with non-gaming brands and the importance of seasonal events to the success of mobile games.&...
