#2143 The software taking the teeth out of manipulative marketing

As someone who loves whiskey, I know that most purchase decisions come down to marketing and how the bottle looks. Well, today’s guest noticed that too–particularly in the wine industry. So she created a solution to demystify taste and help consumers make better choices based on their actual preferences. Katerina Axelsson is the founder of Tastry, a SaaS and insights company using AI and flavor chemistry to predict how consumers will perceive sensory-based products before they hit the market. Katerina Axelsson is the founder of Tastry, a SaaS and insights company using AI and flavor chemistry to predict how consumers will perceive sensory-based products before they hit the market. Sponsored byHostGator – Ready to take your website to the next level? Whether you’re a first-time blogger or an experienced web pro, HostGator has all the tools you need to create a great-looking website or online store. A wide range of options includes cloud-based web hosting, reseller hosting, VPS hosting and dedicated servers. Founded in 2002, HostGator is the perfect web partner for business owners and individuals seeking hands-on support. Visit www.hostgator.com/mixergy to see what HostGator can do for your website. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint