#2130 The liquor alternative making $10M ARR in 2 years

My guest today is someone who came up with a counter-intuitive product that I think a lot of people in my audience can probably really relate to. There comes a point in your life when you’ve got kids, you’re running a business, you’ve got to get up early, and so you don’t want to drink. But, for many people, having a cocktail is a ritual. Well, David Crooch figured out a way to have it both ways. He is the co-founder of Ritual Zero Proof, a true liquor replacement. David Crooch is the co-founder of Ritual Zero Proof, a true liquor replacement. Sponsored byHostGator – Ready to take your website to the next level? Whether you’re a first-time blogger or an experienced web pro, HostGator has all the tools you need to create a great-looking website or online store. A wide range of options includes cloud-based web hosting, reseller hosting, VPS hosting and dedicated servers. Founded in 2002, HostGator is the perfect web partner for business owners and individuals seeking hands-on support. Visit www.hostgator.com/mixergy to see what HostGator can do for your website. Overpass – Transform your sales with the only platform for hiring remote sales experts, monitoring and managing your team, tracking outcomes and measuring success. Think of your sales reps on Overpass as an “in-house” team that works remotely and cost-effectively. The result is faster recruitment time, a shorter learning curve, greater rep longevity, and a healthier bottom line. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint