#2076 Finding a big audience for a unique solution

When I’m not interviewing entrepreneurs, I run. I can run endlessly. But one of the problems that I have as a runner is nutrition. If I’m in the middle of the run, I have to stop and find some food because I don’t like the gel packs other marathoners use. It’s such a hassle and such an interruption to my run. Well, joining me is an entrepreneur who found a way around it. Her name is Shoba Murali and she is the founder of Ucan,  a nutritional products company. I want to find out how she found a solution to an extremely unique problem for one person and patented a broader application that helps a ton of people, including me. Shoba Murali is the founder of Ucan, a nutritional products company. Sponsored byHostGator – Ready to take your website to the next level? Whether you’re a first-time blogger or an experienced web pro, HostGator has all the tools you need to create a great-looking website or online store. A wide range of options includes cloud-based web hosting, reseller hosting, VPS hosting and dedicated servers. Founded in 2002, HostGator is the perfect web partner for business owners and individuals seeking hands-on support. Visit www.hostgator.com/mixergy to see what HostGator can do for your website. Rippling – Rippling brings together Payroll, Benefits, HR, IT, and more so you can manage all your employee operations in one place—from onboarding to offboarding. They offer features like Automatic Compliance and Automatic Tax-Filing so you never have to worry. Use their library of pre-built reports or create custom ones. Rippling is a payroll solution built for every size business, small or large. To get a demo, go to Rippling.com/mixergy. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint