Ep072: Business Backstage: Are You Selling The Right Thing? with Hils Crisp

If your business isn't working for you - and you're not loving it the way you thought you would - chances are there's one thing you haven't considered that might make a whole load of difference... ...and that is whether you're actually selling the right thing? Today on the Business Backstage series - where I chat 'behind the scenes' to our amazing Altitude Business Growth Experts - I welcome Hils Crisp, The Business Alchemiste to chat about that very topic. First, we chat about why you might not be getting the results you want from your business and help uncover if it might be the way your offer is structured, priced or marketed. We also cover what happens if you get your offer or marketing wrong and the cycle you can go down with self-sabotage and a crisis of confidence if your offer doesn't sell the way you were expecting. Often this results in crafting something cheaper or more affordable for your audience, which also means you're watering down your value and might actually result in it being HARDER to sell. We then look at how to craft your offer, and Hils' own 'Offer Creation' process, including your ideal client's problems, how important it is to do your marketing research and how a great offer is tried and tested, and then constantly improved before it becomes a great offer for you AND your audience. To apply for a free strategy call, where we will pair you with one of our Business Growth Experts for some free coaching, visit www.jennidonato.com/altitude-strategy-call/