Why Membership Owners Need to Niche Down

The most successful memberships are those that cater to a specific niche. Having a niche makes your offering more targeted, which increases the likelihood of someone identifying with the problem your membership solves. If you want to stand out from the crowd, you can’t just blend in with the crowd. You need to have a specialty. But how do you figure out your niche? And what happens once you’ve become successful in a specific area? Should you stay put, or expand your reach? I answer all of these questions and more on this episode of The Membership Guys Podcast. Episode Summary: Why being a specialist beats being a “jack of all trades” The biggest mistake people make once they become successful in a niche The 3 different ways to pick a niche and differentiate your offering Why “For X” is the most powerful phrase for positioning your membership