How to Use Gamification to Improve Member Engagement

Gamification is a technique that has gained huge popularity in enhancing user experiences and the effectiveness of e-learning within online courses and membership websites. And as lifelong videogame geeks, it's right up our street! In this episode of The Membership Guys Podcast, I hand over the reins to Callie, who talks more about what exactly gamification is and how you can use it in your membership site to increase member engagement. In this episode, I discuss: An introduction to what gamification actually is and how it works in the real world The importance of taking measures to ensure people actually consume your content and participate Ways to use game theory to encourage behaviours that will ensure members stick around long term