320 - How Perceived Value Impacts Your Membership Pricing Strategy

How do you choose the perfect price for your membership? What’s the number one thing to think about? The truth is, there are lots of different factors at play. But one thing people overlook is the idea of perceived value. Perceived value is something that isn’t concrete or easy to assess. It’s all about personal opinion, circumstances, the market itself, and everything in between. Tune in to this episode, where we go through all the different elements that make up a good pricing decision for your membership. We cover everything from perceived value to weighing up the practicalities, member affordability, and of course, the competition. Essential Learning Points: How perceived value affects pricing How to price according to the market Why you should look closely at the competition Pricing based on practical considerations Why the customer’s affordability is worth considering