304 - Ignore This Terrible Advice About Your Membership Business

There’s a lot of advice out there about memberships, some of it good, some of it downright awful! If you’re not sure who to listen to or you’re worried you’ve made a mistake about starting a membership, don’t miss this episode. In this episode, we break down the five top pieces of bad (and damaging) advice we’ve seen about running a membership. We take you through competition in the membership world, whether you really need scarcity to sell and if memberships are as dead as people claim. *Spoiler* they’re not! Essential Learning Points: *How to recognize bad membership advice *Why the membership model is NOT dying out *Why healthy competition is good *The problem with using scarcity to sell *Why a closed-door membership does not mean less work