Marketing Measurement for Higher Education - with Josh Dodson

Universities are facing a shrinking market with changing demographics, and they're not immune from the economic pressures most businesses face today. So how do they ensure their marketing dollars are being spent wisely - especially with the challenges imposed by super long consideration cycles? Josh Dodson, Founder and CEO of Honed Consulting, joins us for a chat where we discuss these questions, and shed some light on what trends are happening in this space. Listen in as we explore how universities are navigating the challenges of marketing attribution, leveraging data to enhance enrollment strategies, and balancing traditional and digital marketing approaches. ▶️ Watch on YouTube Links from the show: Josh Dodson on LinkedIn HONED CONSULTING Joe Bruin LightweightMMM Bayesian Methods for Media Mix Modeling with Carryover and Shape Effects Robyn PyMC-Marketing