Behavioral Analytics & Rock Operas with Josh Silverbauer

Do you ever feel like your activities online are being watched? Well, it's probably because they are 🤣 Join Simon and Jim as they explore behavioral analytics with guest Josh Silverbauer. Josh explains the intricacies of tools like Microsoft Clarity, the comparison between marketing and behavioral analytics, and the potential future of AI-driven personalization. We also dive into Josh's unique contribution to the analytics community through his rock opera 'User Journey'. Links from the show: Josh Silverbauer on LinkedIn User Journey - The Rock Opera Steve from Milwaukee (iykyk) Show Notes: 00:00 Introduction 02:08 Behavioral Analytics Overview 02:15 Introducing the Guest: Josh Silverbauer 08:06 Deep Dive into Microsoft Clarity 24:47 Future of Behavioral Analytics and Personalization 29:45 The Assumption of Personalization 29:56 Hyper-Personalization in Practice 30:33 Challenges of Hyper-Personalization 31:34 User Privacy and Personalization 32:20 First Party Cookies and Identity Resolution 33:40 The Future of Web Identity 34:57 Personalization Gone Wrong 38:30 The Ethics of Screen Recording 40:14 The Analytics Rock Opera 45:32 Creative Projects and Community Integration 51:23 Final Thoughts and Recommendations